04 Aug Big Tobacco | The New Frontier | 5
It’s been over 20 years since a major settlement forced the tobacco industry to reform—and pay billions of dollars for its mistakes. Still, despite a sea change in the public’s attitude toward smoking, the tobacco industry remains strong. And it continues to win over new customers. Annice Kim, a public health expert, joins Lindsay to discuss the explosion in e-cigarettes’ popularity, and the ways in which companies now use social media to sell these products.
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